Our Collective
of healthcare marketing leaders, doers, and independent thinkers.
Our Culture
We don’t employ generalists. Each member of our collective has extensive experience and talent in an area of expertise. More importantly, our team cares about their individual impact and self development. That means our clients gain a bench of accountable, highly skilled marketing specialists with the drive to exceed expectations.
Founders
We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives,
We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives,
Meet the Team
Dom Martinez is a Principal at Strategy Collective, with 7+ years of experience in digital marketing. She's known for crafting winning strategies that help to build and elevate healthcare brands so they drive success in the competitive market. Dom is passionate about the world of marketing and committed to creating impactful brand stories for her clients.
Rex White is the Director of Development & Technology at Strategy Collective. He brings over 20 years of experience in web development and internet marketing. Prior to his technology career, he served as a Corpsman (medic) and EMT in the Navy. Rex is driven by a desire to maximize marketing efforts for clients through various technology channels.
With extensive experience spearheading project management for diverse clientele, Kaitlin currently specializes in devising timely marketing strategies to help clients meet their business objectives. Leveraging her foundational experience in the SaaS, and technology sectors, she melds analytical precision with creative insights, ensuring clients stay ahead in the ever-evolving digital landscape. In her free time, Kaitlin loves exploring the Texas hill country with her fiance, and cuddling with her cat, Scout!
We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives,
Meet Katelyn Perez, the vibrant force behind our SEO strategies at Strategy Collective. A graduate of Florida International University, she has been navigating the dynamic realm of organic search for over three years. Prior to joining, KP was a lead technical SEO specialist at a boutique digital marketing agency in sunny South Florida. With a passion for SEM and creating SEO strategies, she has the ability to produce original content for blogs and top-level webpages created with search engines, users, and client objectives in mind. Katelyn's passion and expertise in SEO make her the go-to expert in optimizing client's online visibility. When she's not fine-tuning websites for success, she can be found running around Miami with her Siberian Husky, Olive, perfecting a new dinner recipe, or under a palm tree with a book in hand.
We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives,
Whitney Ratcliff is the Director of Project Management at Strategy Collective. With ten years of marketing project management experience, she's had the privilege of working with incredible clients across many industries, including healthcare, IoT, finance, executive search, and live event production. She's driven by a passion for agency operations, system and process improvement, and providing solutions to enhance our project and team efficiency. When she's not crossing off items from her StrategyCo to-do list, you can find her tending to her plants, strolling through a local artists' market, or hiking beautiful northern New Mexico with her husband, Ryan, and Mini Australian Shepherd, Memphis.
We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives,
We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives,
For as long as I can remember, I've loved the art of storytelling. It began when I discovered the magic of reading and realized how a sentence could be a gut punch or a rallying cry. I started writing stories of my own, learning how nuances of language can transform meaning. My passion for writing eventually drew me to marketing, where I've spent the last 10+ years building connections with people by crafting compelling narratives.
Annie is the driving force behind the development and execution of social media strategies at Strategy Collective, crafting compelling content and shaping each brand's message across social platforms. With an English degree that provides a strong foundation and an eye for effective communication, Annie combines her passion for language with the ever-evolving world of social media marketing, ensuring that brands connect with their audiences in a meaningful and engaging way. Beyond her role at Strategy Collective, Annie enjoys reading, cooking, and exploring Dallas with her dog, Hank.
As a web developer at Strategy Collective, I believe that a website should be intuitive and visually appealing, seamlessly bridging the gap between user experiences and business goals. With a relentless pursuit of knowledge, I'm constantly seeking new tools and techniques to refine my skills and ensure my work remains at the forefront of industry standards.
Bringing more than a decade of experience in website projects, digital marketing, graphic design, and operations management, Jeremy serves as the Website Project Manager at Strategy Collective. With a proven track record of leading award-winning digital marketing projects, he is your assurance of on-time project delivery and unmatched quality. Your website serves as one of the most critical assets for your business, and Jeremy strives to ensure that it reflects the objectives and identity of your brand, while consistently exceeding your expectations.
I am a Content Writer and Editor at Strategy Collective, bringing 4+ years of copywriting experience to the healthcare marketing realm. I am constantly pursuing new opportunities to provide fresh and engaging content that sets our clients up for success.
Ryan is the Analyst you want in your corner for local SEO. He’s the secret sauce behind your local business’s online success, all while donning plant-themed sweatshirts. In his free time, he enjoys stretching out on his yoga mat and sharing nerdy memes with fellow SEO enthusiasts.
Our Guiding Principles

Stay Curious
We are explorers, experimenters, and lifelong learners.
.png?width=100&height=100&name=Frame%20(1).png)
Lead with Conviction
Our job is to understand our client’s vision, believe in it, and help them see what is possible up to and beyond their peripheral view. We act in line with our clients and inspire them through our commitment and enthusiasm for their mission.

Guide With Intention
We are advisors who listen actively, clarify thoughts and priorities, offer leadership and perspective based on experience and expertise, and help clients navigate setbacks and celebrate successes.
.png?width=100&height=100&name=Frame%20(2).png)
Make Meaningful Impact
Our measure of success does not lie in the numbers we produce, but in how those metrics make our clients feel. In other words, it’s not just about hitting KPIs, it’s about the human experience of what those KPIs mean.
Join the Team
We’re always on the look-out for fresh ideas, perspectives, and talent. Connect with us on LinkedIn, get in touch, or visit our career page for information on current job openings.
Answers you want. Impact you need.
.jpg?width=1000&height=491&name=our-team%20(2).jpg)