Strategy Collective is not like your typical marketing agency. Not only do we focus solely on multi-location healthcare, but unlike our traditional counterparts, we work directly with an organization's C-suite to determine and set high-level strategies and growth goals. Because we want our clients to get the best talent, we bring together multiple specialized agency groups and oversee their projects from start to finish. This enables us to avoid bottlenecks, deliver remarkable results, and scale marketing initiatives as needed.
We serve clients healthcare organizations with varying specialties -- from surgical centers, to veterinarian groups, and more. We also have an extensive and successful experience working with PE-owned and backed healthcare groups.
Years ago I worked with Seth Godin as he was writing Tribes. He taught me my greatest lesson: that the best question isn’t “What’s the answer?” but “What’s the question?” In other words, is the rabbit we're chasing worth going down the hole for? Or is there another question better worth answering instead--or first?
It’s critical as a marketing strategist to constantly evaluate our questions and to ensure we’re asking the right ones. Asking the right questions challenges the status quo, and constantly pushes ahead and so we're ready to pivot the moment an opportunity worth chasing arises. Because it isn’t enough for our clients’ customers to be engaged. Our clients have to outperform their competition, and that means we must successfully out-create, out-innovate, out-market their competition.
Your customers don’t want to be sold to. They know what they need to know before they ever meet a salesperson. They want to buy. A marketing strategist, in partnership with you, is to help them in their research so that when they are ready, they buy from you.
We align the marketing strategy with your business goals, there is no standard formula in our work. If you want to build your audience and convert them to customers, and you’re not afraid to take a fresh approach, a great marketing strategist can make it happen. Any client who will entrust my marketing strategies with their growth is a client who will grow.
Dominique began her marketing career as a content marketer with a Clinical Research Organization in Miami, Florida. Ready to gain agency experience, she moved to Houston, TX and served as a Marketing Manager for an award-winning B2B marketing agency. Three years later, she grew into her new role as the agency’s Account Director.
Dominique was responsible for marketing strategy, client relations and communication, and identifying client growth opportunities. Her goal was, and always is, to meet clients’ needs and exceed their expectations.
She later co-founded Strategy Collective with Matt to provide consulting and marketing expertise to B2B and B2C clients seeking an alternative to the traditional agency model.
Strategy is what we do best. If you're curious about how we can help you, need expert advise on your current marketing strategies, or simply want to pick our brains, let's get in touch! We'd love to hear what's on your mind.