Content Marketing Strategy & Content Creation

Rank higher in searches, increase your website visits and conversions, foster brand loyalty, and dominate the market with expert content marketing specialized in healthcare.

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Strategic content is the conduit for meaningful connections. It enables your organization to differentiate itself, reach a broader audience, build reputation, as well as nurture and convert your audience into new patients or practitioners loyal to your brand.

Although it is the key to compelling content, creating valuable and engaging pieces are only half the battle. Optimizing for search and conversion, finding the right channels for distribution, and publishing and promoting them at the right time are equally as vital. 

In the multi-location healthcare setting, successful content marketing is two-pronged. On one hand, you need to create a scalable content model with a centralized process that can easily be adopted by each of your practice locations.

On the other hand, your strategy must also have a local focus addressing each location's unique set of circumstances such as a difference in audiences, specific challenges and goings on within their geographies, and perhaps even different offerings.

Proven content strategy & expert copywriting for healthcare

From your overall content strategy, to creating a content calendar, supporting your internal team, and getting content created and published -- website copy, blogs, whitepapers, ebooks, case studies, videos, webinars, printed collaterals, and more -- we can help you build and execute content marketing that guides your audience from awareness to brand loyalty.

OUR GROWTH HISTORY

Gain authority & grow your business with healthcare content that converts

Build your brand awareness, increase traffic to your site, generate new patients, and position your company as a leader and compassionate partner within the local communities you serve. Strategy Collective can help you with the following content marketing services.

Let's Talk
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Buyer Persona Mapping

Understanding buyer personas is the first step to crafting impactful content. We'll take a deep dive and conduct interviews on your behalf to uncover your authentic buyer personas and map out what this means for your brand and content strategy.

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Content Strategy & Implementation

We'll help you create and execute a scalable, full-funnel, and omni-channel content marketing strategy. We can also advise you on reliable processes, tools, and resources to implement your content strategy consistently across each location. 

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Website Copywriting

Your website copy should not only educate your audience about your expertise and services but it should also be easy for them to understand and compel them to trust your brand and take the next steps. We'll help you transform your website copy into one that is optimized for search engine results, speaks to your audience, highlights your value proposition, and articulates your commitment to service and quality.

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Content Marketing

Whether you're looking at creating digital content such as blogs, videos, webinars, and ebooks, or needing printed collaterals such as brochures and mailers, we can help your team build the right strategy, explore the right scalable tools, and connect with expert resources to execute quality content marketing for our multi-location healthcare business.

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Content Management System (CMS)

With our experience in multi-location healthcare, we can advice you on features, challenges, configurations, and customizations you should consider whether you are looking to implement a CMS solution from the ground up or exploring alternatives for your current one. We can also assist you with implementation, getting your team up to speed with strategies and training, and tool integrations.

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Content Optimization (SEO & CRO)

If your goal is growth, having clear, actionable, and compelling content on your website is a good start but not the end all be all of a truly impactful strategy. You must also make sure your content is built in a way that will help you bolster your rank in search engine results and nudge your leads towards taking the next steps. We can help you optimize your web content for search and conversions.

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Our approach to multi-location healthcare marketing

For us, the customer remains the king, in everything that we do.

01

Setting a pilot. We'll identify key locations in your network that will serve as the pilot for developing tailored framework and strategies.

02

Focusing on local. One size doesn't fit all. We create custom strategies that address unique challenges for each location.

03

Centralizing strategies. A centralized process will help you execute marketing strategies with ease, remove bottlenecks, and track results across locations. We'll help you vet the right tools and design the framework.

04

Offering strategic support. We'll alleviate the pressure on your executive team by providing advisory and strategic support and enable your marketing team to offload hefty or specialized workload.
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Matt and Dominique are great strategists that elevate outbound, innovative communications and marketing for their clients with proven metrics, service and ROI. I have used their services for years and it is always a better project when I know they are working on it.

Bryan Pinciaro
CEO Youngstown Twin Labs Investments, LLC
Kingwood, Texas

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Drive decisions at every stage of the funnel with a powerful content

Build a scalable content marketing strategy for your organization and get quality content published consistently. Explore how we can help.

Get in touch
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Don't be content with sub-par content

Here's how our content marketing strategies helped our multi-location healthcare clients achieve stellar results.

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Schedule a content marketing strategy assessment

 

Attract new patients, partners, and providers, bolster your brand's credibility, and improve your local and corporate visibility. Get in touch and let's talk content.

Let's do it

What's Next

Contact Us

12620 FM 1960 W
Ste A4- #411
Houston, TX 77065

 832-615-7585

hello@strategyco.com

Strategy Collective is a consulting group and marketing nexus specializing in multi-location healthcare marketing.

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